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Home appliance importer Groupe SEB Romania expects business to go down 20% this year,on lower demand

Groupe SEB Romania, the local importer of the world leader in small household equipment, estimates 15-20 percent lower turnover this year to some 13-14 million euros, as demand shrank owing to the economic crisis, said the local general manager, Romel Rotaru.

The company recorded a 17 million euro business last year.

SEB Romania deems its turnover will drop in line with the home appliance market, according to Rotaru, who added the decline could temper starting this fall when the company could recover some of the losses.

Sales of SEB Romania are also influenced by the volatility of the single European currency as the company's activity is based on imports, so the euro's evolution can mirror in prices.

However, Rotaru mentioned prices settled by SEB did not increase in the past period, but they would have if the euro remained up.

The Romanian unit of French distributor Group SEB and the local IT&C retailer Domo cut ribbon for their first store as partners today, following a 100,000 euro investment. SEB Romania counts 20 employees.

Groupe SEB owns more plants worldwide, including in France, Germany and China. In Romania, it trades products imported under renowned brands like Tefal, Moulinex and Rowenta.

Revenues in the Romanian retail slipped an annual 7.1 percent in March, affected by lowering sales in fuels and non-food stuff, partially offset by the higher sales of food goods, a continuous effect of the economic crisis, Bucharest-based Statistics Institute (INS) said at the beginning of the month.

Revenues in retail in the first quarter slipped an annual 6.3 percent, after a 13.2 percent drop in sales of fuels and a 3.8 percent fall in non-food products.

 

Sursa: http://www.newsin.ro

Tags: romania groupe percent euro

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