Microsoft and Yahoo ink 10-year Web search partnership
Nine o'Clock - 30 Iulie 2009
Microsoft Corp and Yahoo Inc inked a 10-year Web search deal to better compete against market leader Google Inc but stopped short of combining their display advertising businesses.
Shares of Yahoo, which had risen in recent weeks in anticipation of this deal, fell more than 7 percent in premarket trading, while shares of Microsoft edged higher.The deal will boost Yahoo's annual operating income by about USD 500 M and yield capital expenditure savings of USD 200 M, the companies said in a joint statement yesterday. Microsoft's Bing search engine will be the exclusive algorithmic search and paid search technology for Yahoo's sites, while Yahoo will be responsible for selling premium search ads for both companies. Each company will maintain its own separate display advertising business and sales force, they said.
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Tags: search
yahoo
microsoft
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