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Study : Sales in Romania, the most affected by the crisis in Central and Eastern Europe

If in the case of Poland the volume of sales had a decline of 3.85% in the first six months of this year, the financial crisis influenced the activity of companies in Romania, Hungary and Russia, the countries with the highest contraction of sales in the mentioned period in Central and Eastern Europe, a study made by Linea Directa Communications.

Thus, 14.59% of the interviewees in Romania stated that sales in 2009 are similar to those of 2008.

As a result of the financial crisis the number of companies which showed an increase of sales is extremely low: the Czech Republic - 8.84%, Romania - 9.44% and Slovakia - 10.45%. The most affected industries are auto, constructions, real estate and retail. As regards the aspects which could contribute to the solution of the economic crisis they refer to the innovative products and the development of new services in accordance with the real news of clients.

At the same time, the Romanian companies concentrate on the new consumers and regional expansion. According to 3.32% of the local interviewees - the new markets - offer opportunities for profit and better market shares.

Among the most used measures taken by the companies in the present economic context are reduction of costs, revision of budgets and freezing of recruitment process, collaboration with new suppliers and renegotiation of contracts with old partners.

The financial pressure makes companies reduce the costs in the case of a varied area of investment, such as marketing, training and research. Moreover, the companies started to outsource activities which do not belong to the main part of their business, IT, marketing, call centre, human resources and accounting, in the attempt to reduce internal costs.

The Linea Directa Communications study was made in seven countries - the Czech Republic, Hungary, Poland, Romania, Russia, Slovenia and Slovakia. The interviewees were managers from different industries such as IT, finances, auto, retail, telecommunications, tourism.

Licea Directa Communications is part of the Studio Moderna Group one of the biggest marketing companies in direct marketing and call centre. The group covers 19 markets of Eastern and Central Europe, offering services in 22 international languages.

Sursa: http://www.actmedia.eu

Tags: eastern europe companies central crisis sales romania study

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