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A new logo for Xerox

The Company has expended into new markets and has new business strategies only for the best of their customers.

Xerox company, in search of dynamism, decided to change its logo, told us in exclusivity Miruna Constantinescu, marketing manager Xerox Romania and the Republic of Moldova. During almost 60 years, since the moment when Xerox was registered as a brand, the name was associated with the company which produced the first copier and then the first laser printer. The company expanded to new markets, adopted new business models, developed new technologies and launched new industries, in order to bring benefits to the clients of the company. Presently, Xerox is one of the most important global players on the market of the document management services, but also one of the most relevant producers of laser and digital printing equipment. Along the years, Xerox extended its competences also to software or innovations in the domain of special printing. The company has consolidated its financial positions, has extended its portfolio of products, has innovated, and made new acquisitions of companies. These changes had to be sustained through the modernization of the brand, in order that the new logo may better reflect what Xerox represents today. This is a very important change for Xerox, because the new logo started from a concept different from the previous idea. It is a more dynamic and less formal logo which, hopefully, will be beneficially reflected in the perception of our clients and business partners. Sursa: http://www.nineoclock.ro

Tags: xerox company

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