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Strategic distribution partnership between Orange and Say

Orange has recently signed a strategic partnership agreement with MCS Communications, owner of the national Say retailing chain, according to a press release.

‘Under conditions of a fast-growing market, with this partnership Orange intends to continue its strategy of enlargement of its distribution network including carefully selected partners and of bringing Orange services and products as close as possible to its customers in the entire country’ Orange Romania Commercial Director Thierry Millet stated. MCS Communications General Manager Mihai Motora in turn said that ‘the partnership was a strategic one that was opening new market prospects both from the point of view of the additional customer segments and of new business approaches.’ Sursa: http://www.nineoclock.ro

Tags: orange partnership strategic

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