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Orange and Vodafone, top print advertisers

Mobile services operators Orange and Vodafone and cosmetics producer L'Oreal Romania are the companies with highest promotion budgets in central printed media in the first three months of 2008, according to monitoring company Alfacont, Business Standard writes on Tuesday.

Only two auto companies, Porsche Romania and Renault Nissan are in the top 10. Renault Nissan spent almost €1 million for 241 prints, while Porsche Romania ranks fifth, with over €850,000 invested (rate card) for 217 prints. National newspapers earned some €5.5 million from the top ten advertisers in the first three months of 2008. The top two investors on this segment are Orange and Vodafone. As far as magazine advertising is concerned, L'Oreal Romania ranks first, with 220 prints worth €1.07 mln, followed by Procter&Gamble, with €780,000 for 244 prints. The only bank in the top ten is Banca Comerciala Romana, part of Austrian group Erste, which paid €684,000 for advertising. In Q1 of 2007, the bank had paid €1.1 mln for advertising. Sursa: http://www.rompress.ro

Tags: vodafone orange

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