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BBDO Group Romania to diversify and raise services quality

The BBDO Group Romania advertising group is estimating a 15-20 percent increase in turnover, to some 69 million euros, in the 2007 financial year, through diversification and rise in its services quality, the Business Standard daily informs on Monday.

Since early 2008, BBDO Group agencies Graffiti BBDO, Media Direction, Proximity and Plaeon Graffiti have taken on a series of new clients, including Blue Air, Mueller copper and brass product producer, Bayer and Berlin Chemie drug companies, and Vodafone mobile phone operator. Shareholder Dan Morar says the communication industry has one of the highest employee fluctuation levels. Also, since large media groups have their own development plans, a new human resource plan is needed, the daily concluded. Sursa: http://www.rompress.ro

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