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"Let's keep the waters clean" campaign wins Green Awards 2008

Romanian National Water Administration has won Green Awards 2008 for the campaign 'Let's keep the waters clean', conducted at a national level over March-November 2008, reads a release of the institution on Friday.

The campaign won the category Best Green International campaign within Green Awards international festival of environment campaigns held in London.

'It is for the first time in the history of the National Water Administration that the institution wins an award at a prestigious international competition, alongside institutions with tradition in the field of media and advertising campaigns, on environment protection issues,' ANAR general manager Marius Postelnicescu said.

ANAR campaign was rewarded for the originality of its ideas transposed through graphics and audio-visual and mainly through the new campaign concepts promoted within the actions conducted, namely, two new species, PETste and meDOZA.

Competing with the Romanian Water Administration were Nokia, Coca-Cola, United Nations Environment Programme, International Fund for Animal Welfare, with the Grand Prix of Green Awards 2008 being won by Nokia.

Designed to raise awareness of Green issues, and boost the role of marketing in influencing and informing consumer behavior, the Awards provide a high-profile platform for companies to showcase their positive commitments to the planet. With support from a range of influential supporting partners including the United Nations Environment Programme (UNEP) and an eminent panel of expert judges, the awards showcase how sustainability can be represented through creativity.

A new category this year open to domestic and cross-border campaigns rolled out internationally in one or several countries and across any media platform. Campaigns were judged on their originality and effectiveness in communicating on sustainability and environmental issues and the quality of execution.

Currently at its third edition, Green Awards festival had as judging criteria the following aspects: the overall quality of submission; the degree of originality and innovation in the creative concept; the quality of the creative execution specifically in terms of visual elements such as typography, art direction, illustration, etc., the currency of the subject of the entry in relation to sustainability, the evidence of the positive sustainable impact of the campaign in terms of environmental, social and economic benefits. The companies and organizations were expected to exemplify throughout their operations (where possible) the green messages they were disseminating through their marketing and communications campaigns.

The jury was composed by 18 representatives of international organizations in the field of communication, advertising, marketing and environment protection (the Advertising Association, WWF, UNEP) and representatives of some important media institutions in London (The Guardian, Channel 4, BBC Radio 2).

Baroness Peta Buscombe, Chief Executive of the Advertising Association, lead the heavyweight Green Awards judging panel. Explaining her involvement in the Green Awards she says: 'Too often environmental language is not accessible. Environmental solutions are essential to this and future generations, and our industry can play a powerful role overcoming communications barriers - it is our specialty. The Green Awards demonstrate the industry's commitment to promoting positive environmental change and it is a great pleasure to chair the judging panel.'

The Green Awards 2008 festival had 12 categories: Best Green Audiovisual (includes TV and cinema), Best Green Campaigner, Best Green Direct Mail, Best Green Digital, Best Green Internal Communications, Best Green International Campaign, Best Green Outdoor, Best Green Packaging, Best Green PR Campaign, Best Green Press, Best Green Radio, Best Green Website, Green Awards Grand Prix. No winners have been selected for the categories Best Green PR Campaign and Best Green Radio.

The campaign 'Le't keep the waters clean' is only at the beginning, a beginning whose originality and creativity have already been recognized by international environmental, advertising and marketing associations and organizations, and it can be an example for other institutions as well in trying to change an inadequate behavior towards the environment, Marius Postelnicescu said.

 

Sursa: http://www.rompress.ro

Tags: green campaign awards advertising environmental campaigns international waters environment

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