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Chocolate sales grow by 20 pc in Nov and Dec

Chocolate sales will grow by up to 20 percent in November and December because winter holidays, Excellence Plus Chocolate Maker director Bogdan Dragnea told Agerpres.

There are already many chocolate connoisseurs in Romania, and they know well what to buy, but most of the times their low purchase power makes them usually buy lower quality chocolate. Market offer is diverse, but people like to buy milk chocolate most, for winter holidays, Dragnea point out.

But chocolate market's total estimates can be made only in January 2009 when we are likely to undergo the aftermath of the economic crisis in this field as well, Excellence Plus official added.

There still is an ascending trend in the chocolate sales, the Belgian chocolates being very much sought for in the office sector particularly, said the chocolate makers and importers showing in CofeeChoFest (Coffee and Chocolate Festival) taking place at World Trade Plazza Bucharest, on Nov 14-16.Ever more companies buy chocolate delicatessens to offer their partners as Christmas gifts and chocolate buyers come from all environments, mainly during the winter holidays. This period is the most profitable over the year and presentation is the key to success. Everybody buys presents, but not everybody has time enough to go shopping, said Klasse Delicatessen Store's owner Maria Degeratu.

As a matter of fact, premium chocolate sales on line are increasing and they are expected to grow up to 10 percent, again in 2009.

While most chocolate makers doubt the market developments, Belgian Magic Business laboratories' manager Marius Ciuciula believes that the premium chocolate market still has place enough to develop business, although prices make it somehow an exclusivist sector.

'It is the same as with cars, they seem expensive, but if you want something special and you want high quality, you then buy the best. We deliver our products in 4 and 5-star hotels, luxury restaurants, private parties, and it is the quality that dictates the price, and although we have recently entered the market we have enough profits that make us confident in the future, Ciuciula added.

Romanians prefer milk chocolate for their children, while the grown-ups buy aphrodisiac, antistress, quieting or energizing chocolate, with most alluring flavors, for St. Nicholas and Christmas.

 

Sursa: http://www.rompress.ro

Tags: chocolate sales

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