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Financial crisis changing advertisements

The local advertising market needs to apply strategies that would increase the efficiency of its resources by communicating its message directly to the consumer in 2009, due to the financial crisis. This was one the conclusions reached by local and international specialists present at the annual Inspire event, organized by the Evensys planning company.

'It is very likely that we will raise the promotion budget in order to counter the crisis,' Andreea Nicolcea, Senior Brand Manager of Pepsi Americas, told the Business Standard daily on Friday.

'You have to make sure that your product can be tasted, smelled, and touched, and that your message reaches the exact targeted audience. The worst mistake that marketers are presently making is talking in vain, mainly on TV, to a crowd already bored by advertisements,' said Stefan Kolee, Partner in Futurelab, an international innovation management boutique.

Promotions and campaigns will focus on discounts and attracting consumers through financial rewards, due to the financial crisis which is affecting the Romanian market, the daily said.

 

Sursa: http://www.rompress.ro

Tags: crisis financial

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